Daily,we are consuming energy, food, resourcesand commodities. Human, by its nature is an innate consumer, if we can call him so. Magenta Consulting has found out Moldavians’behavior whenthey decide to buy a certain thing and how does the... business, infographics, marketing, on-line, advertising
From the second half of the past century, the TV became an indispensable part of the way to spend free time in the Western countries. In the ex-soviet space and particularly in Moldova, the TV became accessible only in the 1990s, but spread... infographics, advertising
The mobile phone from our pockets actually represents an extension. An extension of the ear, eyes, of the vocal cords and even of the brain. The mobile phone, and recently the smartphone knows to do everything we do: listens, talks, looks, shows,... business, marketing, advertising
Studying people’s preferences toward the most interesting topics in mass media and towards those that mostly attract the attention, according to the research carried on by Magenta Consulting, the results are the following: Figure 1. : The top of... marketing, advertising
According to data collected by Magenta Consulting in May 2010, from 1400 respondents aged over 15 years, from 24 urban centers of the country, recommendations recorded the highest level of trust as an information source (61%), followed by... marketing, advertising
As the legendary American advertising director, William Bernbach used to say “in advertising, not to be different is virtual suicide”. Since the ancient times, people felt the need to share some information about the issues that concerned them,... marketing, on-line, advertising
Social networks are complex mechanisms. Millions of people in the world use them to communicate with friends and relatives, and also to search for information. It is quite an interesting phenomenon both for users and advertisers. All the profile... on-line, advertising
As the quote from an old movie says “Рекламадвигательторговли” (Advertisement is the motor of trade), nowadays it seems that this advertising is becoming more and more different. Advertisement itself is a basic instrument of communication with... marketing, advertising
All those dealing with marketing issues generally base their decisions and strategies on certain indicators. If we talk about a well-thought promotional campaign, then it must be grounded on researches about consumers particularities. Market and... marketing, advertising
