Mystery shopping

Mystery Shopping is a research techniques used by Magenta Consulting to objectively evaluate the level of service quality rendered to company’s clients, correspondence to the internal regulation standards, KPI, job description and other aspects related to the loyalty and professionalism of the staff towards the company and its image.

If you want to find hot how you clients are greeted and treated, how loyal is your staff, how the clients perceive the ambiance were they are served (external and internal aspects) and your differentiation against competitors, Magenta Consulting can help you by sending to your premises mystery shoppers who will evaluate the employees’ performance.

This service addresses to all the clients whose type of business implies a direct contact of personnel with customers. An increased need to mystery shopping evaluation is notices in such areas as retail, financial and banking sector, insurance, telecommunications, drug stores, hotels restaurants and others.

More details HERE – with a special offer for a free test evaluation!

Why Magenta Mystery Shopping?

  • The service addressed to the companies’ whose staff is in a direct contact with the clients:
  • Supermarkets
  • Drug stores
  • Specialty stores
  • Banks and insurance companies
  • Tourist agencies
  • Telecommunications
  • HoReCa
  • Gas stations
  • Car showrooms etc. 

Mystery shoppers collect information about:

  • The way how the clients are greeted and treated
  • General ambience and internal aspects of the outlet
  • Respecting of service standards
  • Use of sales techniques
  • Company image promotion
  • Knowing assortment and technical characteristics

The obtained results are processed and introduced into an online platform were you have access.

Areas of use

  • Frontline staff evaluation
  • Promo campaigns evaluation
  • Evaluation of competitors

Online platform advantages:

  • Access to information 24/7
  • Interactive and friendly interface
  • Data visualization in maximum 48 hours after the visit
  • Graphic presentation of the results
  • Analysis of performance indicators in dynamics
  • Different levels of access to information depending on user job function

Process organization

IN ADDITION, consultancy from Magenta Consulting

  • We evaluate the quality of service and provide recommendations for its improvement.
  • We create the performance indicators (KPI) and continuously monitor their evolution.
  • We get involved in development and adjustment of service standards.
  • We offer you a post-project assistance in implementation of the recommendations.
  • …and this is not all. 
  • 7 years of Mystery Shopping research
  • Experience in such areas as FMCG, retail, drugs stores, telecommunications, banks, construction materials.
  • A database of mystery shoppers of different profiles carefully selected and trained: students, employees, retired, couples, singles, people from different social classes, women and men of all ages.
  • Truthful and objective data on time.
  • Confidentiality of Your information.