During two days in the month of July (18-19.07), Magenta Consulting took part in the summer course named Brand your product, Brand – yourself, an international event organized in Chisinau, which aimed at initiating/ developing the abilities in the marketing area of the participating students from around the world. In these 2 days, Magenta Consulting presented the following trainings: Marketing researches, Marketing Communication Mix and STP Marketing (Segmentation, Targeting and Positioning). The event was coordinated by BEST Chisinau (Board of European Students of Technology), a student organization aimed to facilitate the relationships among students, companies and universities, and also aimed to promote the European values and culture among students. test test test