The Moldavians don’t want to stay in their country, 70% of them would emigrate
The Moldavians don’t want to stay in their country, 70% of then would emigrate social
Insights & Publications
The level of trust in means of information
According to data collected by Magenta Consulting in May 2010, from 1400 respondents aged over 15 years, from 24 urban centers of the country, recommendations recorded the highest level of trust as an information source (61%), followed by... marketing, advertising
Soviet brands of ice-cream are still preferred by the Moldavian consumers
Every year, the population of Republic of Moldova aged 0-15 years decreases on average with 1800 persons a year (according to the data provided by the NBS). Based on these statistics, the local producers of ice-cream should worry, because their... marketing
Internet vs. elevator... or how does the attitude of Moldavians towards promotional tools change?
As the legendary American advertising director, William Bernbach used to say “in advertising, not to be different is virtual suicide”. Since the ancient times, people felt the need to share some information about the issues that concerned them,... marketing, on-line, advertising
How do Moldavians fight stress?
It’s beginning of summertime. The days become longer, which means that we have more time to work, or to stay with our families, either to get into fights and get back together, or not finding any solution for our issues, or even trying to fight... lifestyle
The happiness that comes with chocolate
With milk or dark, aerated or with certain extra ingredients, sweet or bitter, with fruits or with walnuts …in tablets, bars, pralines or in liquid form – all these are diversities of the same product the chocolate. This universal dessert,... marketing
The insurance market in Moldova, as seen by consumers
The level of development of the insurance market in a country can say a lot about the general level of accountability of the population. Since risk management was never a strong feature of our nation, the insurance process is more often seen as... business, marketing
Reading habits and intelectual health in Moldova
According to Radio Guerilla on a day of saturday - “For your intellectual health, it is recommended you read at least 20 pages of book per day”. The world of books is a fascinating world for those willing to dedicate their time... lifestyle
The Moldovan consumer is chosing commercial centers over markets
1The 20th century was marked by so many memorable events, that finding one single static field would be a rather challenging task. The intensification of world and regional trade brought about changes in the heart of markets and triggered the... marketing
May holidays through the eyes of Moldovans
Moldova is the land of never-ending holidays. Only our nation celebrates Christmas and New Year twice a year, we observe both Valentine’s Day, and the more traditional love holiday - „Dragobete”, and in May, we like to celebrate... lifestyle