The research team of Magenta Consulting assures a perfect balance between the practical experience and the theoretical background. The theoretical knowledge was obtained at well-known European universities, while the practical experience was obtained in local and foreign consulting companies.

The administrative personnel of the company has  large experience with project administration, budget planning, setting strategies and financial analysis, negotiation of contracts and collaboration agreements, planning, administration and development of qualitative and quantitative researches, as well as the elaboration of strategies for promotion, positioning, branding, distribution and price setting.

The personnel is divided in two teams who deal with quantitative and qualitative researches. The experience of our team relies in the statistical interpretation of data, in revealing trends and patterns in the SPSS statistical platform, organization of databases, development of plans and statistical forecasts, financial modeling, database administration, performing in-depth interviews, selection of participants and focus group moderation, elaboration of questionnaires and modeling scenarios, writing reports etc.