Magenta Consulting is partner at the Management Student Championship Business Arena that takes place in the period of 20th of September- 10th of November 2010. The scope of this project is to offer opportunities of development for the students and wants to consolidate the cooperation between the corporate sector, the NGOs and the academical sector. The participants will coordinate the business activities of a comapny during 1-3 years with the help of a virtual tool of simulation. The consultants from Magenta Consulting will provide to the participants consultancy in the domain of business performance and,especially in the fiekd of marketing.