Audit of marketing activity
Magenta Consulting conducts marketing audit of companies and their markets, which is a detailed analysis of a company profile, its products, clients, market segments, competitors, distribution, external environment, Unique Selling Proposition and marketing policy.
This type of research is based on the accumulated internal information within a company. Conducted by experts, such audit permits revealing additional competitive advantages and discover hidden reserves for growing company’s profits.
Marketing audit also permits evaluating the correctness of the implemented marketing policy and expediency of the current marketing budget formation. Sometimes basing on retail audit we discover that it is better to invest company’s logistics, merchandising, service quality standards, rather than investing into a traditional advertising.