Market entry strategies
According to the international statistics, around 50% of start-ups fail during the first year of activity and 90% close the business in the next 5 year.
A successful market entry for a start-up or a new product is always based on the preliminary made market analysis and correct marketing strategy, which permits to remain in that 10% of “lucky” companies that succeed.
This service is designed for both foreign companies that plan to enter Moldova and local start-ups. We analyze in details the competitive environment and propose an optimal market entry strategy, including all the elements of marketing mix (product, price, place and promotion).