Communication strategy and positioning
Magenta Consulting develops communication strategies, basing on which our clients implement effective advertising campaign focused on well-defined customer segments, using the communication messages that directly appeal to customers’ needs and wishes and delivered via relevant communication channels.
This service also includes company positioning, based on the identified Unique Selling Proposition that distinguish the company among competitors and fastens the company’s competitive advantages in the consumer minds.
Presence of an effective communication strategy permits using only the most efficient marketing tools without directing advertising budgets to non-target audience.
Our competitive advantage on the market is that we develop communication strategies based on the data collected from real consumers of product/services rather than basing on subjective creative views or the available and convenient advertising channels. Often we suggest solutions that are more budget-wise to our clients, than those agencies that are directly interested in artificial inflation of advertising budgets.