Price Sensitivity Meter

This type of service, accomplished using Price Sensitivity Meter methodology helps our customers to establish optimum price for their product and services. The research is based on a quantitative customer survey and it shows in which price range should be positioned concrete products or services.

This study can be done for both adjusting the price of existing products to the market demand and for the new products just entering the market (in this case we select several competing products as a base point and identify the difference between the price of the studies products and the competitors’ ones).


In case of seasonal products we establish the periods when it is reasonable to apply price discounts and the value of those discounts.

When necessary, we suggest market entry price for a product or service, which can be higher or lower than the price for the next product life cycle stages.