Unique Selling Proposition (USP)

Each company must position itself correctly in order to get the maximum competitive advantage in its market niche. Unique Selling Proposition is an attractive idea that clearly distinguishes your company from the competitors on the market. USP is a foundation of business success for any company.

Most companies on the market cannot correctly identify their Unique Selling Proposition and, being similar to the competitors, are implied in permanent price wars in order to attract customers.

By doing marketing audit for our clients Magenta Consulting experts help formulating a Unique Selling Proposition that is a company specific only, therefore assisting companies to stand out from a bulk of alike businesses that do not promise any special value to customers and that just copy a common marketing concept “Buy from us”, not even appealing to real life purchasing motivation.